Some of us have been in the sneaker space for a long time. I am grateful for the days of sitting outside of shopping malls with like-minded sneakerheads as we waited for the sun to come up and Foot Locker to open. Here in Arizona, it was always Metrocenter. If I couldn’t snag the new Jordans at Foot Locker, I would take the escalator up to Champs. But some mornings, your size sold out before you got to any of the registers. And if they did, you had to drive home to crack open the Yellow Pages (some of you might have to google that one) and call other stores to find out what sizes they had in stock. If Chris-Town Mall had the size, I jumped in the ’84 Honda CRX and drove across the valley to pick em up.
Read moreThe Making of the Album: YOU OWE US WITH INTEREST
Tonight you'll finally hear the full length album from Fashawn and ProducerTrentTaylor. But the story leading up to how we got here is nothing short of amazing... Peep the story here we took a feature from Fash and turned it into a whole project. YOU OWE US WITH INTEREST is almost here fam...
Read moreShady's Back, Tell A Friend
In 2002, I see a poster for the The Eminem Show and Marshall has on a black Jordan tank, Nike beanie, grey sweats and pair of Jordan 3 True Blues that popped right off the paper. The look is a big departure from the white tee, jeans and bleached hair that most fans would connect with him just a few years earlier. This is a year before Marshall would officially collaborate with Nike and three years before he would become the first rapper to ever collaborate with Jordan Brand. Em certainly wasn’t the first rapper to sign with a sneaker company, but his contribution to sneaker collabs is right up there with Travis and Ye
Read moreKobe - Created His Own Path
It’s hard to explain how the passing someone you had never met can affect you. But on January 26, 2020, we were hit with a lot of emotions. When we heard the news about the helicopter crash in Calabasas that took the lives of 9 people including Kobe and Gianna Bryant, it was a lot to process.
Read moreSkateboarding at the 2024 Olympics
Minna Stess in her backyard in Petaluma on July 22, 2024, before heading to the 2024 Summer Olympics (Gina Castro/KQED)
Y’all ready for skateboarding this year in the Olympics? 2024 Olympics from Paris, France is here and street skating will again be another position to see a lot more people come into the hobby. This year just feels different. Nyjah Huston is amped to do better than 2020 Olympics in Tokyo, Japan. But you know Yuto Horigome has something to say about that. Let the games begin!
Read moreScarface "Mind Playin Tricks '94"
If you think you’re the only one going through shit, you are wrong. We’re all going through shit but the important piece is to talk to your friends about your struggles. Together we can conquer these issues and gain a better perspective on this journey called life.
Read moreTHE CAITLIN CLARK EFFECT
While Caitlin Clark will continue to hear chatter about her game and her big shoe deal, we all can’t ignore the effect that this will have on the WNBA…. the effect that this will have with women sports…. This is big. Yet Caitlin Clark will get hated on, talked about, and challenged all over the league. It’s a fascinating story to watch playout through the year…
Read moreMAC MILLER - COME BACK TO EARTH
i’m going through shit… you’re going through shit… your homies are going through shit… we’re not alone. hoping my story helps you in some kind of way.
Read moreWHAT'S IN THE BOX?
What’s in the box? Really depends on what you’re talking about but if we’re on the shoes tip, it’s these Fruity Pebbles’ kicks. Too damn fly… Fruity Pebbles with an ice cream paint job? Shout out to Gucci and shout out to Nike. Dope collabs all over the place. Check out some of these crazy releases from Nike and the out of the box thinking they’ve had on the collab tip. Straight butter….
Read moreTHE RAP GAME IS CRAZY RIGHT NOW
The rap game has been wild this year. We got Kendrick, Cole, and Drake battling for who’s the top dog while Diddy and everybody around him are crashing. ScHoolboy dropped a great album. Kanye is sitting on a groundbreaking album with 2 more Vultures on the way and his solo project. His daughter, North West is even getting in the game with her debut album dropping later this year. Metro Boomin and Future got another one dropping this week… Will we see Kendrick featured and giving Cole the ether? When is Pusha T dropping? What about JID? This is about to be a good year for our ears.
Read moreBEST SNEAKERS IN MOVIES
"What’s your favorite sneaker? can be just as hard to answer as what’s your favorite movie? But what if we shake things up and ask…what’s your favorite sneaker from a movie?!??!
Read moreTHE PORTABLE CASSETTE PLAYER
Would you believe me if I said that the cassette culture is growing? Would you believe me if I said that top artists are now manufacturing small runs of cassette tapes again? What if I told you that two companies have released brand new portable cassette players in the last couple of years? Well that is what’s happening. Cassette hype is picking up a lot of steam and the analog feels they provide take both teens and adults in their 40’s and 50’s back to their music collections.
Read moreBROTHA LYNCH HUNG - 24 DEEP
In 1993, I first heard Brotha Lynch Hung’s track “I Had 2 Gat Ya”. I was 13 years old and had just finished rec hoops and needed a ride home. My older brother’s friend Stefan was our referee for basketball and I always just admired his style and swagger. He gave me a ride home that Friday and introduced me to a song that would own my life in late ‘93. His system sent chills to my core when I heard Lynch start rapping and that beat straight KNOCKIN in Stefan’s system… Brotha Lynch had officially arrived on the scene and I had a new rapper alter ego to sink my teeth into.
Read moreNFL'S BEST CLEATS: THEN AND NOW
At the end of every year, the sneakerheads will talk about what was the sneaker of the year. But as we head into Super Bowl Sunday, what are the NFL cleats of the year? It’s been great seeing how football cleats have evolved over the years and now each football game, I find myself looking at the cleats players are wearing than the actual game. I don’t want to miss some custom kicks that might only be worn one game. I also don’t want to miss what Jalen Hurts will have on his feet because he might change his kicks at halftime. What players will be showing out with their cleats for the Super Bowl?
Read moreTRAVIS SCOTT: SHAPING SOUND & STYLE
Love him, hate him, or indifferent, Travis Scott is having his moment. The momentum seems like it started back in the beginning of the summer when Travis steps out on the red carpet in a new pair of unidentified sneakers at the Cannes Film Festival. No one knows what they are, but the sneaker community has heard rumors of “no new SB from Travis” and “no more Jordan Lows”. But the brown and black shoe had the Jumpman silhouette and of course the backwards swoosh. Social media was on fire when we thought we might have gotten an early look at the new Travis signature Jordan.
Read moreWHAT KICKS YOU ROCKIN THO?
I always like showing up to parties with my homies just to see what gear people are rockin. There are some friends where I get hyped pre-party wondering what pair a certain homie will be wearing. Some show up with a crispy white tee while others flex with their kicks. I’m a bit inbetween and you can tell how I’m doing financially by what I’m rockin to the BYOB. New kicks on? Flex szn… The same kicks from ‘17? Struggle szn. But I’m here to see my homies up and be there for them when they’re down. Here’s an article for those that are creepin on ah come up.
Read moreTHE DEVIN BOOKER SIGNATURE SHOE
Big news for AZ sneaker heads. Devin Booker has signed an extension with Nike through 2029. The six year Nike extension continues the success he has had both on and off the court these past two incredible years. Arizona fans know what Booker means to the franchise. But what does he mean to the league and to the legacy of NBA greats. If you go to a Suns game, one name stands out above all else… It’s D-Book and the announcement of him coming out with a signature shoe has the valley of the sun’s streets buzzin….
Read moreAIR: COURTING A LEGEND
How do you decide what brand you spend money on? My brand loyalty runs deep and I’m opening the pockets for my man Michael Jordan. This is a story about the Jordan posters on my childhood walls, the frequent trips to Blockbuster to pick up those Jordan VHS rentals, and the songs I love that reference the GOAT. With Air dropping in movie theatres this week, I’m shining up all my banger J’s to stunt on all of y’all!
Read moreSOUND INVESTMENT: NOTHING ELSE PRODUCTIONS
This is a story about the sound engineer, Nothing Else Productions, Nothing Else Productions handled the mixing and mastering for the new EP from Murs x Wiardon called SPEAK N SPELL. The story about how Brandon met Murs is pretty cool and I thought the readers here would like to learn about it.
Read moreMID90s PRESENTS: SPEAK N SPELL
This is the story about how a corporate 9-5 guy like myself messed around and dropped a rap album. Murs is on the lyrics and Wiardon is on the beats. We got features from Larry June and ICECOLDBISHOP. The project is out now wherever you listen to music. Support good hip hop and the artists behind it all!
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